Peter Duke | What Medium does the Message Want?

This site is a collection ideas. Some mine, and some that interest me. Almost all of them have something to do with using technology (an invention or process) to effect human behavior. Sometimes yours, sometimes mine, but always human…

Peter Duke is widely recognized as an award-winning creative director and technical innovator in all aspects of the development process, including conceptualization, competitive analysis, requirements identification, team participation, brand positioning, client interaction and executive presentations.

A few of my shots…

The Beautiful and Talented Natasha Beland…

Virgin’s challange was “how do you let customers sample music from 250,000 CDs in 22 stores across the USA?…”

Timeplay’s business problem was “how do you create compelling videogame experiences for entire audiences, in a movie theater?”

Microsoft wanted to prototype what a connected HD experience could be for their Windows Media Center platform.

The Tetris Company’s challenge was to define a 21st Century virtual sport with spectator appeal.

LVSP is a $300MM project that was a joint effort between the Las Vegas Water Authority and the Southern Nevada Water District to educate Las Vegas visitors on water conservation and sustainable living. As Creative Director of Technology, my job was to oversee problem definition, design, and implementation for over 100 exhibits, including a digital [...]

I had a change of heart today, and I’m moving things around on this site. Give me a little bit, and I’ll have things worked out in a jiffy.

Eric and Greg talking about the Yosemite Pano Project

These are the guys I went to Yosemite with…

Who else would bring a seamless background to Tuolumne Meadow?

Big Huge Giant Thanks to Laura and Dan Gottlieb!!!

Memes are life forms that use *you* as a host

Like a cat, characters, games and music all have 9 lives today. For the property holders, the there are many options for creating revenue. But for a good model it might help to look at a rascally rabbit…

The world is noisy, we need to be better listeners…

Does the world make sense, or do we make sense of the world?

My friend Bill is one of dozens of people who ask me what camera to buy. I decided to write down my stock answer for everyone that wants to know my biased, jaded, one-sided opinion…

Dave Gray pointed out a rad article on the relative bandwidth of human sensory cognition.

Christopher Doyle is a very funny guy. The Sydney-based designer created a brand guide for himself. What’s your brand?

This is just funny!

Visualized before the influences of Marshall McLuhan, Edward Tufte, Hugh Dubberly or Dave Gray

My Friend Christopher Fusco Wants You… For the Secret Society