Peter Duke | What Medium does the Message Want?

This site is a collection ideas. Some mine, and some that interest me. Almost all of them have something to do with using technology (an invention or process) to effect human behavior. Sometimes yours, sometimes mine, but always human…

Peter Duke is widely recognized as an award-winning creative director and technical innovator in all aspects of the development process, including conceptualization, competitive analysis, requirements identification, team participation, brand positioning, client interaction and executive presentations.

A few of my shots…

The Beautiful and Talented Natasha Beland…

Virgin’s challange was “how do you let customers sample music from 250,000 CDs in 22 stores across the USA?…”

Timeplay’s business problem was “how do you create compelling videogame experiences for entire audiences, in a movie theater?”

Microsoft wanted to prototype what a connected HD experience could be for their Windows Media Center platform.

The Tetris Company’s challenge was to define a 21st Century virtual sport with spectator appeal.

LVSP is a $300MM project that was a joint effort between the Las Vegas Water Authority and the Southern Nevada Water District to educate Las Vegas visitors on water conservation and sustainable living. As Creative Director of Technology, my job was to oversee problem definition, design, and implementation for over 100 exhibits, including a digital [...]

I ran into some VERY COOL folks from at the 2010 Computer Game Developer’s Conference, and heck, they interviewed me… right here! Big thanks to Marc Jackson!

The high level architecture in many game engines creates an abstraction layer that buffers developers (and publishers) from platform specific issues that have forced many into a XBox or PS3 decision tree. PC capabilities are still supreme, but with waning market-share, keeping those tools in the hands of independents is going to be an increasing challenge.

I had a change of heart today, and I’m moving things around on this site. Give me a little bit, and I’ll have things worked out in a jiffy.

These are the guys I went to Yosemite with…

Who else would bring a seamless background to Tuolumne Meadow?

In America, the question “what do you do?” is driven by culture, and there is no culture more prevalent in Southern California than surfing… and catching waves…

Memes are life forms that use *you* as a host

Like a cat, characters, games and music all have 9 lives today. For the property holders, the there are many options for creating revenue. But for a good model it might help to look at a rascally rabbit…

The world is noisy, we need to be better listeners…

Does the world make sense, or do we make sense of the world?

Is this a Medium Format Disruption and is Hasselblad Toast?

The thing that I like about NPR is that it allows the creation of an image that suspends disbelief.

There is an increasing body of evidence that only a minuscule proportion of the sensory data processed by the unconscious mind is referred to the conscious mind.

Christopher Doyle is a very funny guy. The Sydney-based designer created a brand guide for himself. What’s your brand?

This is just funny!