Peter Duke Media Services
What Medium does the Message Want?
Media Strategy
What medium does the message want? Messages, like water, will seek the medium best suited to its propagation. As a Media Strategist, I help … [Read More...]
Creative Direction
A Creative Director defines the problem (or un-met need) that a multi-disciplinary team needs to solve in order for a project to be delivered … [Read More...]
Blog Posts
The things that you must know to make your creative project a total success
Background In 1995, a talented Creative Director named Michael Von Hulsebus turned me onto an article in Communication Arts magazine by Hugh Dubberly that changed my entire approach to Design and project management. Dubberly presented a series of frameworks that he uses for managing a process that many see as some kind of voodoo […]
How to Develop the Perfect Password Scheme
Dangerous Times It’s the 21st Century, and you better come up with a scheme for creating and remembering your passwords. Every few days I get an email from a long lost friend, or an acquaintance that I have not heard from in a while. The subject may just be “Subject: Re:” or “Subject: FW: enjoy“ something […]
Photography
Here's a quick sample of my work. I've been taking photographs professionally for a long time. Fashion, Celebrity, Editorial, Commercial and lately … [Read More...]