• About Peter

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  • 09.Mar
  • Welcome
  • This site is a collection ideas. Some mine, and some that interest me. Almost all of them have something to do with using technology (an invention or process) to effect human behavior. Sometimes yours, sometimes mine, but always human…

  • 09.Feb
  • Resume
  • Peter Duke is widely recognized as an award-winning creative director and technical innovator in all aspects of the development process, including conceptualization, competitive analysis, requirements identification, team participation, brand positioning, client interaction and executive presentations.

  • 02.Apr
  • Some Pictures
  • A few of my shots…

  • 14.Jun
  • Me… shooting
  • The Beautiful and Talented Natasha Beland…

  • Case Studies

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  • 09.Mar
  • Virgin Megastore Digital Preview System
  • Virgin’s challange was “how do you let customers sample music from 250,000 CDs in 22 stores across the USA?…”

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  • 08.Mar
  • Timeplay
  • Timeplay’s business problem was “how do you create compelling videogame experiences for entire audiences, in a movie theater?”

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  • 07.Mar
  • Microsoft HD Discs
  • Microsoft wanted to prototype what a connected HD experience could be for their Windows Media Center platform.

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  • 06.Mar
  • Tetris Cup
  • The Tetris Company’s challenge was to define a 21st Century virtual sport with spectator appeal.

  • 05.Mar
  • Las Vegas Springs Preserve
  • LVSP is a $300MM project that was a joint effort between the Las Vegas Water Authority and the Southern Nevada Water District to educate Las Vegas visitors on water conservation and sustainable living. As Creative Director of Technology, my job was to oversee problem definition, design, and implementation for over 100 exhibits, including a digital [...]

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My Category Definitions

  • Attention - The Darwinian Struggle of Ideas
  • Culture - The Embodyment of Values and Processes
  • Ideas - Memenic Lifeforms
  • Mediums - Technolgies for Conveying Meaning
  • Solipsism - My world

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