Recently, I took my second Disney Cruise. Leaving out of Los Angeles, this time, we went to Mexico. On the trip there was a couple of lectures by Disney’s Head of Synergy, Jack Anastasia.
Jack pulled out a FANTASTIC mind map, put together by the original Wall E. showing how all of the Disney properties were planned to support each other. Being the Mind Map fan-boy that I am, I hunted it down, as soon as I got home.
It really shows Walt’s depth of understanding about how mediums can support the same messages in differnt forms. Some of the executions are dated, but the essence of the concept is timeless.
About Peter Duke
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