What Medium does the Message Want?
Download Christopher Doyle™ Identity Guidelines 2008
This brilliant piece doesn’t seem to have a home of its own on the web, so I’m re-posting it here. Christopher works at The Moon Group in Sydney.
Thanks to my wife, Sara, who passed this bit of genius on to me.
About Peter DukePeter Duke is widely recognized as an award-winning creative director and technical innovator in all aspects of the development process, including conceptualization, competitive analysis, requirements identification, team participation, brand positioning, client interaction and executive presentations.
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He Ripped this off form me!
http://www.leifparsons.com/signifiers/identity/identity.htm
Hey, dd you see this? http://roitsch.info/2009/07/“the-bad-artists-imitate-the-great-artists-steal-”/
“Steal” and “Ripped Off” are pretty iffy concepts in a world where Style Guides are de rigueur for all major brands in the world.
Leif’s execution could use a semantic upgrade. The way it’s coded makes it virtually invisible to search engines…