Peter Duke » Christopher Doyle Identity Guidelines 2008

Christopher Doyle Identity Guidelines 2008

Christopher Doyle is a very funny guy. The Sydney-based designer created a brand guide for himself. What’s your brand?

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This brilliant piece doesn’t seem to have a home of its own on the web, so I’m re-posting it here. Christopher works at The Moon Group in Sydney.

Thanks to my wife, Sara, who passed this bit of genius on to me.

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leif added these pithy words on July 1, 2009 | Permalink

He Ripped this off form me!
http://www.leifparsons.com/signifiers/identity/identity.htm
roitsch added these pithy words on July 2, 2009 | Permalink

Hey, dd you see this? http://roitsch.info/2009/07/“the-bad-artists-imitate-the-great-artists-steal-”/
Peter Duke added these pithy words on July 2, 2009 | Permalink

“Steal” and “Ripped Off” are pretty iffy concepts in a world where Style Guides are de rigueur for all major brands in the world.

Leif’s execution could use a semantic upgrade. The way it’s coded makes it virtually invisible to search engines…