Timeplay came to Playground Media Group to help develop a platform and content for a video game system, designed to be deployed in movie theaters. The challenge was to come up activities that could engage an entire audience. We created and developed “Behind the Screens”, and interactive game show, where the audience could participate and win prizes that would be delivered to their seats. Playground also revised Timeplay’s business models and produced marketing materials. The “Timeplay Sizzle” below is one of collateral pieces. My role as Creative Director of Technology was to establish the business drivers, and problem definition for the visual and technical teams.