Welcome

I am a design thinker that helps enterprises use technology to solve creative problems.

My ability to communicate with engineers and visual designers in their own languages, allows me to create an environment for innovation. That approach to balanced technology & visual design has helped companies like 20th Century Fox, Sega GameWorks, Microsoft, and Virgin Entertainment create ground breaking applications to drive their businesses forward.

portrait by Sandro Miller

Peter Duke

In 1995, Rupert Murdoch’s Newscorp bought Delphi Internet Services, and I was hired as Director of Design to oversee the creation of the X-Files and Fox Sports websites. The sites quickly became the most popular entertainment websites on the Internet. In 1996, I joined Steven Spielberg’s GameWorks to develop web-based location based entertainment. In 1999, after creating websites for Capitol, Angel, and Bluenote Records, I was tapped by Richard Bransen’s Virgin to direct the web development effort.

At Virgin, I bootstrapped start-up Radio Free Virgin and led design and production on a Digital Preview System that allows customers to preview 250,000 CD’s and 11,000 DVD’s in the Virgin Megastore chain. Bill Gates was impressed enough with the system to include it in the Windows XP launch event. I’ve consulted for companies like Microsoft and Sesame Street, on a variety of ideas including Enhanced Digital Television, High Definition 3D and systems to make Personal Video Recorders much smarter.

Until 2008, I was the Creative Director of Technology for the Playground Media Group, leading the Design and Development of Windows Media Video High Definition DVDs, including Step Into Liquid, and ten IMAX titles. Projects at Playground also include the design and development of media and technology for the $300MM Las Vegas Springs Preserve, re-envisioning museums in the 21st century for the Los Angeles County Museum of Art in association with the American Film Institute Digital Content Lab and the design and development of in-theater video game experiences for TimePlay.

Currently, I consult for a variety of entities that vary from Steven Spielberg’s USC Shoah Foundation Institute IWitness, Hilary Duff, Kelly Emberg, a charitable foundation for the homeless, user experience strategies, and social networking applications. I am also on the board of advisors for the non-profit I Am Waters, which delivers clean drinking water to America’s homeless.

My home is in Pacific Palisades, where I have a daughter, Katie Rose.

Oh yea, I’m taking pictures again, but only for fun clients… ;-)

About Peter Duke

Peter Duke is widely recognized as an award-winning creative director and technical innovator in all aspects of the development process, including conceptualization, competitive analysis, requirements identification, team participation, brand positioning, client interaction and executive presentations.

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