Peter Duke | What Medium does the Message Want?

I’ve been wondering, for several years, why DSLRs keep the 24×36 sensor in their “full frame” camera bodies. 24×36 was based on the 35mm film stock that was available, even though the lenses, by design, would require a 36×36 coverage. That is, you could put a 36×36 sensor in a camera body and most lenses would still work  just fine… I can’t wait to see what this turns into, but Canon might eat Hasselblad and Mamiya’s lunch.

Here’s an article from canonrumors about the the CMOS Sensor Squared [CR2].