What Medium does the Message Want?
USC’s Shoah Foundation Institute had to figure out how to turn their archive into an online educational product for grades 8-12. With over 104,000 hours of digitized and indexed testimonies, the task of defining success criteria, positioning, creative direction and product development fell to me.
Schools are pressed for cash now days, and if you hire an expensive consulting firm to come in and tell you how to solve your problem, often they will recommend another expensive consulting firm. Technology is cheap, nowadays, knowledge is expensive, that is unless you know where to look. Knowledge arbitrage is a bit of [...]
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