Hilary Duff – Social Media Strategy

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Hilary Duff and Mike Comrie decided to get married, buy a new home and have a child. The problem was managing the conversation with millions of fans across disparate social networks… and Hilary wanted manage it herself.

I Am Waters – Concept to Delivery

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Elena Davis wanted to deliver water, with a message of inspiration to America’s homeless population. Her rationale is that people who are homeless are at a bottom, and need inspiration, and not pity, to put their lives back together. From little more than an idea, I Am Waters was conceived, developed and delivered and provides clean drinking water to hundreds of thousands of American homeless men women and children.

IWitness – Intersecting of New Media & Holocaust Studies

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USC’s Shoah Foundation Institute had to figure out how to turn their archive into an online educational product for grades 8-12. With over 104,000 hours of digitized and indexed testimonies, the task of defining success criteria, positioning, creative direction and product development fell to me.

Virgin Megastore Digital Preview System

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Remember CDs? Virgin’s challange was “how do you let customers sample music from 250,000 CDs in 22 stores across the USA?…”

Timeplay

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Timeplay’s business problem was “how do you create compelling videogame experiences for entire audiences, in a movie theater?”

Microsoft HD Discs

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Microsoft wanted to prototype what a connected HD experience could be for their Windows Media Center platform.

Tetris Cup

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The Tetris Company’s challenge was to define a 21st Century virtual sport with spectator appeal.

Las Vegas Springs Preserve

LVSP New Frontier Gallery

LVSP is a $300MM project that was a joint effort between the Las Vegas Water Authority and the Southern Nevada Water District to educate Las Vegas visitors on water conservation and sustainable living. As Creative Director of Technology, my job was to oversee problem definition, design, and implementation for over 100 exhibits, including a digital [...]

Safe Westside

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Money, Cars, Teens and Ego make a deadly combination in West Los Angeles, where fatal automobile accidents happen with alarming frequency.

Marquez Charter Elementary School

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Schools are pressed for cash now days, and if you hire an expensive consulting firm to come in and tell you how to solve your problem, often they will recommend another expensive consulting firm. Technology is cheap, nowadays, knowledge is expensive, that is unless you know where to look. Knowledge arbitrage is a bit of [...]

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