What Medium does the Message Want?
USC’s Shoah Foundation Institute had to figure out how to turn their archive into an online educational product for grades 8-12. With over 104,000 hours of digitized and indexed testimonies, the task of defining success criteria, positioning, creative direction and product development fell to me.
In America, the question “what do you do?” is driven by culture, and there is no culture more prevalent in Southern California than surfing… and catching waves…
The world is noisy, we need to be better listeners…
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